|
What will be the trends in marketing for 2015? I mean trends, not trending, so put your # in your social media pocket. At the core of marketing is to spread your message across channels until it is heard. So, has the Internet changed that concept from spreading your message to pulling in information about your customers and being selective while tailoring your message to their needs? Well, this is a "yes" and a "no."
|
|
Read more...
|
|
|
Live it, love it, be it. Are you truly living your brand through the eyes of your customer? Do you experience your brand like your customer? Are you broadcasting your brand or working with your customers' conversations?
|
|
Read more...
|
|
|
What are key components for a children's book: strong
characters, a story that teaches, and things that expand the mind. So, how
does Max deal with the challenges of his job? How will he determine what to do
next to succeed?
|
|
Read more...
|
|
|
Breakout the fatigues, get ready for the early morning bugle
call as we get back to the basics in 2014 with some key marketing initiatives. Time
to review the fundamentals of marketing, time to exercise self-discipline, get
ready to deal with the rigors of schedules and the marketing daily grind. If
this sounds like an advertisement for marketing combat training, and so it
should, as marketing is a battle to gain customer visibility and to connect
with them.
|
|
Read more...
|
|
|
Well, we are coming to the end of another interesting year in
the world of marketing and especially brand marketing. So, what is on the
horizon for 2014? What will turn heads,
draw attention, and drive business exposure? And, at this time of the year let
us not forget our marketing friends from the past.
|
|
Read more...
|
|
|
What does being in the
marketing discipline and a salmon swimming upstream have in common? I give the
salmon a lot more chance of successfully making it than most marketeers. What
does this mean for today’s marketeer? What are the key components to focus on?
Is salmon as good for you as they say it is?
|
|
Read more...
|
|
|
Content has always been at
the core of communicating with customers. It was something that was always
managed and "done" from the advent of marketing, but things have changed, and
in a major way, from a budget, time, and attention to detail perspective.
|
|
Read more...
|
|
|
Summer officially begins in
the northern hemisphere on June 21 when thoughts turn to outdoor entertaining
and vacation plans. With this in mind, Luxury Experience is pleased to present
you with wonderful ideas for summer.
|
|
Read more...
|
|
|
Inbound Marketing, the art of earning your customer's attention through engaging content, social media, articles, white papers, and other media avenues. Why try to buy attention when you can seed the Internet with interesting, informative, and add-value content across channels, which has the potential to create a positive connection, thus making them more likely to engage your brand.
|
|
Read more...
|
|
|
Luxury Experience would like to thank you for making 2012 such a memorable
and rewarding year, and for letting us “Bring the Experience of Luxury to You.”
|
|
Read more...
|
|
|
Being successful in today's business environment will require a business-to-consumer (B2C) mindset, knowledge of your customer's digital footprint, and the delivery of experiences that are relevant.
|
|
Read more...
|
|
|
The number of social opportunities continues to increase exponentially. Where do I want to be “seen”? Where do I want to hangout for the evening? Which social engagement will increase my presence and create the greatest opportunity for me? I wonder what color of slippers will be okay when I join that new social website?
|
|
Read more...
|
|
|
Do you remember when marketing was about the moment? When it was about the customer? When it was about the experience? Well, I recently attended a rock concert by Stevie Nicks and her intro song was a cover of the 1973 Led Zeppelin song, Rock and Roll, but in the background Stevie had images flashing of the golden age of rock and roll. They were not just images; they were stories within stories of a time when the moment, the audience, and the experience were raw, natural, and inescapable.
|
|
Read more...
|
|
|
A mandolin is an ingenious cooking tool used to slice, julienne, and to create waffle cuts, that is, when used properly. When not used properly, a mandolin, like all tools whether used in business or in cooking, can have dangerous results.
|
|
Read more...
|
|
|
Recently, I attended the launch of a designer sunglass collection, an invitation only event, which I received by email. There was no expense spared, a trendy, attractive club overlooking the Hudson River in New York rented for the event with invited guests waltzing past the red velvet rope, and three hours of open bar in partnership with a premium spirits brand and free-pouring cocktails all night.
|
|
Read more...
|
|
|
It is interesting that after so many years of talking about the need to have a balanced marketing approach across channels that there seems to be a widening gap of consistency and presence between channels.
|
|
Read more...
|
|
|
We all do it. We use computers or handheld devices to do a search and we click away. So, what is the value to a company of the enormous amount of clicking, information gathering, and product familiarization that is happening every second of every day?
|
|
Read more...
|
|
|
The reports of email's death at the hands of social media are greatly exaggerated, though the flagrant indiscretion of daily and hourly blasts to random addresses has caused many to take the word ‘email' in vain. Valuable, yes; misused, yes; does it have a future, yes; will social media push it aside, no.
|
|
Read more...
|
|
|
What you say, how you say it, and where you say it, will go a long way to connecting with prospective customers. The strategy that needs to go into your content is more important today than at any time in the past as more than just a human will be ‘reading' the material.
|
|
Read more...
|
|
|
Although the adage is, "Good things come to those who wait", I believe that it should be, "Good things come to those who persevere." For the last 30 years, my brother-in-law Peter Moskal has played in a City Amateur Golf Tournament, an annual golf event that attracts top golfers from around the region. Peter, an avid golfer, devoted husband, and father of two daughters, has persevered long and hard, and although he has come close to winning the City Am on many occasions, coming in second and third repeatedly, winning has always been just out of his reach.
|
|
Read more...
|
|
|
Have you stepped back from your brand to understand what value the
consumer has placed on it? The value of your brand is now in the hands of the
consumer and the click of their mouse. The amount of positive engagement that
you provide to your consumer will provide endless avenues of communications
[word-of-mouth] that will fuel the "brand" buzz to consumers before they even
know your product.
|
|
Read more...
|
|
|
Do you ever wonder if all the different tactics that you are
engaging to improve your marketing position are working? Are you really
walking-the-walk, or just talking a good game? Here are four areas that you can
look at to see how you are doing and to gauge if you are executing, or talking.
|
|
Read more...
|
|
|
Does having a website mean you are ready to go global? Are you
really positioned to sell your services and products on a global market? Are
you ready, or not?
|
|
Read more...
|
|
|
So, what will be the Internet Marketing focus for 2011? Will it be
something totally new that will explode on to the scene like Twitter, or will
it be more of the same but with a layer of stronger understanding and
appreciation?
|
|
Read more...
|
|
