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Publisher's Notes
Uncovering Three Untapped Online Opportunities
You have listened to business associates, friends, neighbors, the person at the local deli, and people you are not sure who they are, about what you should do to increase your marketing and attract new clients. Are there any untapped opportunities out there versus reacting to the next "big" Internet solution?
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Selecting Channels - Which Ones Are Right For Your Business?
There are many different channels and options for companies to interact with customers, but which ones are right for you, and why is a multi-channel strategy better than a multiple channel strategy?
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What Did We Learn In 2009?

Though this was a very trying year that will not be forgotten by many, it has provided some very interesting outcomes showing people and businesses have learned to adapt.

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Proactive Marketing in a Tough Economy

During this tough economic time it seems that everyone is looking to understand what the buyer wants, but we may be surprised to understand that cost does not drive every decision, or that return-on-investment may require a longer period of return than the buyer cares about. So, is there another area that marketing should be addressing?

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The Balance Between Personal Touch and Digital Engagement

How do you maintain a balance between providing a personal touch with prospective clients while engaging in the social digital media? Have we started to hide behind the electronic communications, and are we losing our ability to engage a person one-on-one? 

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How To Get The Most From Your Social Network

Do we jump on the Social Networking Bandwagon because we do not want to miss the movement, or are we methodically looking at integrating this new avenue into our overall marketing plan?

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Why Has Experiential Become a Buzz Word?

Why is it that the term experiential seems to be popping up in so many marketing materials, as part of the name for new business units and business processes, and what does this mean for your marketing focus?

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Organic, Not Just Important for Food

I know we have been inundated with the term organic with respect to food and ecologically friendly companies and services, but there is an even more important position that has surfaced with respect to the term organic; this is related to a Company looking for low-cost high return-on-investment visibility from search engines.

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Where Does the Excitement and Experience Start?

Do you ever wonder where the experience starts when you are traveling, buying a new outfit, selecting a special wine or liquor for a party, choosing a restaurant for a romantic dinner, or planning a spa experience?

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Talk To Me, But Listen First

There has never been a time like the present and a medium like the Internet, to provide people with the desire and ability to be heard. Everyone is "talking" either through videos, blogs, Tweets, or other Internet based solutions. But, is it all about people talking, or is it about people listening?

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Internet Marketing - A Way of Life

Internet Marketing is more than a phrase, it has become a way of life, but has it replaced the formal meaning, process, and execution of "marketing," and are we seeing an as needed use and interpretation?

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4 Keys to Creating a Powerful Internet Presence

Your Internet Presence is one of the most powerful marketing and advertising tools that you have, especially in these challenging times of cost management, but it is much more than just creating a website.

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Why is Due Diligence such a hot topic?

There are new terms popping up in our everyday language thanks in part to the growth of the Internet. So, why is a term like "due diligence" becoming such a hot trend and "the thing to do"?

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Do Nothing - is this really an option?

I have encountered numerous companies where their current business plan is "Do Nothing and Wait Out the Global Economic Situation." What does this tell your employees? What does this tell your customers and business partners about who you are?

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2009 - You Are Not Alone

So, we are finally here, the year 2009. The beginning of a year that has as many questions as days, from a new President in the USA, to where will the global recession take us, to who is next for a bailout, and will the stock markets react like the assent of a rollercoaster or like the ride.

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What a year it has been!

The year 2008 will go down as the "Year of Change." This has been a much overused phrase finding its way into speeches, papers, and general discussions socially, politically, and economically. Are we ready for change, new challenges, and new experiences?

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Do You Ever Stop Managing your Brand?

Has the word "brand" taken on a bad connotation during this tight global economy? Are companies shying away from a focus on Brand Marketing and Brand Management, or better, can they, and should they?

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Getting back to Basics with your Website

Is your website a marketing tool, useful and effective, or just a flash in the pan? With tools like the Internet and a website available to every company you wonder why the attention to their customer is not their number one focus.

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Is it time to cut the Marketing Budget?

Revenue is tight and the markets are getting tighter, do we cut our marketing budget and push all the funds to sales? First, let me answer the question - NO!

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Internet Marketing - Executing versus Reacting

So, what is reactive Internet Marketing? Well, as with the Internet, there is no single answer, but there are a series of key indicators that may determine if you are reacting or executing.

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Marketing in Challenging Times

What are Challenging Times? For a new company it may be opening their doors and entering the business world; for more mature companies it may be looking for new markets, and for everyone else, it may be entering a new chapter in the game of running a business.

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Spring Cleaning for a Brand

One question that I am often asked is, "How do you refresh or freshen up a brand?"

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The Brand, The Experience

In today's market, what drives revenue? Is it the brand or the experience?

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Web 2.0 Showmanship - Look out Oscars

The major award shows may need to recognize Web 2.0 Showmanship as it is knocking on their doors.

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Email Etiquette - Ask the Publisher

Email has become so much a part of our lives, it is instant gratification, but have we misplaced the etiquette and importance of constructing a proper communication?

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