There has never been a time like the present and a medium like the Internet, to provide people with the desire and ability to be heard. Everyone is "talking" either through videos, blogs, Tweets, or other Internet based solutions. But, is it all about people talking, or is it about people listening?

Internet Marketing is more than a phrase, it has become a way of life, but has it replaced the formal meaning, process, and execution of "marketing," and are we seeing an as needed use and interpretation?

Your Internet Presence is one of the most powerful marketing and advertising tools that you have, especially in these challenging times of cost management, but it is much more than just creating a website.

There are new terms popping up in our everyday language thanks in part to the growth of the Internet. So, why is a term like "due diligence" becoming such a hot trend and "the thing to do"?

I have encountered numerous companies where their current business plan is "Do Nothing and Wait Out the Global Economic Situation." What does this tell your employees? What does this tell your customers and business partners about who you are?

So, we are finally here, the year 2009. The beginning of a year that has as many questions as days, from a new President in the USA, to where will the global recession take us, to who is next for a bailout, and will the stock markets react like the assent of a rollercoaster or like the ride.

The year 2008 will go down as the "Year of Change." This has been a much overused phrase finding its way into speeches, papers, and general discussions socially, politically, and economically. Are we ready for change, new challenges, and new experiences?

Has the word "brand" taken on a bad connotation during this tight global economy? Are companies shying away from a focus on Brand Marketing and Brand Management, or better, can they, and should they?

Is your website a marketing tool, useful and effective, or just a flash in the pan? With tools like the Internet and a website available to every company you wonder why the attention to their customer is not their number one focus.

Revenue is tight and the markets are getting tighter, do we cut our marketing budget and push all the funds to sales? First, let me answer the question - NO!

So, what is reactive Internet Marketing? Well, as with the Internet, there is no single answer, but there are a series of key indicators that may determine if you are reacting or executing.

What are Challenging Times? For a new company it may be opening their doors and entering the business world; for more mature companies it may be looking for new markets, and for everyone else, it may be entering a new chapter in the game of running a business.

One question that I am often asked is, "How do you refresh or freshen up a brand?"

In today's market, what drives revenue? Is it the brand or the experience?

The major award shows may need to recognize Web 2.0 Showmanship as it is knocking on their doors.

Email has become so much a part of our lives, it is instant gratification, but have we misplaced the etiquette and importance of constructing a proper communication?

Have you ever wondered where some of the interesting measurements and statistics come from when discussing the Internet or mobile devices? Well, so have I, but should we accept them or toss them? 

Well 2008 is here, and as I enter another year I thought that this would be a good time to prognosticate. 

Not a day goes by that someone or some media does not broach the subject of print versus digital. It seems that for the print media the statement, ‘Rumors of my demise are greatly exaggerated' is appropriate, but none-the-less human nature loves a good fight.

Here it is, December 2007, the time when I like to take a look back and reflect on the past year.

There is a feeling that doing business on the Internet is 50% computer controlled, 50% human interaction, and sometimes 100% frustration.

The best Internet optimizing is still tied to the descriptive sentence structure and wording that reflects who you are and what you are ‘selling'.

If you are looking for additional marketing support for your organization look no further than hiring a customer, well okay, not literally.

This may be a strange title, but if you think about what the term luxury means to different people under different circumstances, then the emotion, passion, and knowledge considerations take on a different meaning.