Essential Conferences and Shows You Should Look at Attending.
Every year I look forward to a few key conferences and shows around the world. In September I attended the Forrester “Innovation In A Customer-Driven World” conference in New York. A sample of the sessions included, “The Essentials of Consumer-Driven Innovation”, “Media Innovation: Building a Brand For The 21st Century”, “Experience Innovation: Reinventing The Customer Prelateship”, “Retail Innovation: Reaching The Cross-Channel Consumer”, and “Design Innovation – Delivering Simplicity From Insight”, where Mr. Hartmut Esslinger, CEO of frog design, was one of the panelists, and who I had the opportunity to interview for Luxury Experience Magazine (see Events - Interview with Designer Hartmut Esslinger ). This is a conference that should be on everyone’s schedule, especially in the changing and dynamic marketplace we all work in.
The digital market has changed the playing field, and it has not settled down, so a conference such as this where you can hear from, and speak one-on-one with key marketing innovators across industries is essential regardless of the industry sector you are in. Noticeably absent were companies within travel and tourism, wine, spirits (liquor), fashion, and restaurant industries; these are industries that need to embrace this marketing opportunity versus reacting to what the competition is doing. The power of the digital market is an essential element to use for your marketing position and presence; it expands beyond the internet across all mediums and creates a virtual and dynamic marketing opportunity for companies. Luxury Experience Company specializes in this market segment, and to ensure we are keeping updated on the latest “talk” and trends we target this conference as an essential few days to listen, learn, exchange ideas and network, and you might like to consider it as well.
Another important show is World Travel Market (WTM), which is held each November in London, England. This conference brings together the world of travel and tourism for four days of one-on-one interaction with Country Tour Boards, independent hotels, hotel chains, select technologists, Airline Companies, Travel Operators, Travel Agents, national and regional travel, tourism and hospitality providers. You truly get a pulse of the world of travel within the four day event. Along with the extensive exhibitor floor, there are break-out sessions, press conferences, a one day session conducted by Eyefortravel, which are all held at the same venue so you don’t have to miss meetings on the exhibit floor.
When you cross-pollinate the solutions offered via the digital market and concepts discussed within conferences such as that offered by Forrester, with what you learn, hear and experience at a show like World Travel Market, you are in a much more knowledgeable position to step back and look at your own business and progressively evaluate and integrate new marketing techniques to cost effectively promote your brand. The boundaries across industries have fallen with the dynamic and information laden internet. Yes, there are still industry-by-industry specifics that need to be understood and executed, but marketing, promoting, selling, and positioning your product in a 24/7 marketplace requires a vision and understanding, which thankfully there are conferences and shows to keep you in the know.
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