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Content Marketing – It is not just “talk,” it is a way of life PDF Print E-mail
Written by Edward F. Nesta   
Content has always been at the core of communicating with customers. It was something that was always managed and "done" from the advent of marketing, but things have changed, and in a major way, from a budget, time, and attention to detail perspective.

The idea of presenting your product or service to meet your customer's needs by packaging an experience on how they could do their job more efficiently has not changed. But, with the Internet, the opportunity to connect your message with customers has exponentially increased. In addition, feedback is faster, sometimes biting, but always available, if you set up your objectives correctly ahead of time. 

Content is less about lashing out at your competition and more about meeting your customers' concerns, challenges, and needs. It is about putting the customers needs ahead of the brands, which for many marketers, is a challenge in itself. 

In the past, content marketing was like shooting an arrow, it was a targeted focused message, now it is more like a shooting a scatter gun or dropping a stone in a lake and watching the ripples expand and move.

The result is the need to collect, manage, and synthesize your data in an expedient manner as you may not get a second chance on some Internet based communications, as well as you may be left behind with respect to your competition if you do not understand the needs, desires, and wants of your customer base. 

Today's communications provide input to: instantly research information, focus your creations, fine tune your target(s), adjust or redefine your distribution, respond with timely promotions, and to measure, measure, measure your results so you can start the process all over again.  

Internet content is rapid, flowing, transparent, virtual, viral, interactive, and so much more than anyone could have ever imagined. In the past, content communicating was slow, costly for ads, not sure it reached the intended markets, with no way to track any follow-up. Today it can be an instant connection with a customer, it can be low-cost to distribute, we can make it targeted or as general as needed, and if we set up our controls ahead of time, we can measure and track the interaction across the Internet providing crucial information on the customer's who, what, and where.   

In today's competitive arena, content is an essential component to any successful Company's marketing strategy, it is not just "talk," it is a way of life. 

If you would like to learn more about our services, please visit Luxury Experience Company (www.L-E-Company.com) to see how we can make a marketing difference for your company. 

We thank you for your continued support of Luxury Experience, and as always, your comments are welcome, so please send comments to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . 

© August 2013. Luxury Experience. www.LuxuryExperience.com. All rights reserved. 

 
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