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Content Goes Beyond Written Words PDF Print E-mail
Written by Edward F. Nesta   

What you say, how you say it, and where you say it, will go a long way to connecting with prospective customers. The strategy that needs to go into your content is more important today than at any time in the past as more than just a human will be ‘reading' the material.

The search engines are scouring the Internet and dynamically cataloging unbelievable amounts of information at a pace that would boggle your mind. So, what should you do to enhance your content's what, how, and where? 

Enhancing your content starts with what you are trying to say, and whom you are trying to connect to with your message. When creating the header and the lead paragraph you should remember that "a little goes a long way." 

With respect to a header, being cute with words and using double entendres has its place and may draw in readers, but if you are looking to establish a following, and to get your materials virally distributed, then you need to work both the reader's interest, who may forward your information to a friend, and you need to work the hidden marketing tools, the search engines, who will dynamically catalog key words and phrases. Key words and phrases are essential to how search engines find results to match to a person's search criteria. 

In fact, Google recently released "Instant Previews," which allows users to preview a page from a website directly from the search results. Thus, Google is placing an emphasis on the content within a header and the content itself. This means that a person will be able to see a page of data before even going to a website; so, do not lose them at the starting gate. 

Therefore, when writing content, you need to focus on every word that goes into the header of your content, as well as the content itself. You do not want to waste valuable real estate such as a header. In addition, the lead sentence is valuable real estate, and it needs to be thought out before being written. 

I enjoy reading a book when a writer crafts sentences that evoke laughter, projects feelings, and draws on emotions. In the case where you are developing content that you want to use to capture the interest of prospective customers, this is not the place to be just creative; this is the place to be strategic first. 

In addition, the words that you use within the header and the lead sentences may help where your material is distributed, thus increasing your Internet Presence and you ability to connect with customers. There are websites that have their own search engine spiders, and they look to find content from other sites that their readers may be interested in reading. If you write content that can be dissected and used across channels, then you are dynamically increasing your Internet presence. 

If you use other mediums of Internet Marketing to communicate, such as video, social networks, and images, then you need to be even more focused on what you want to say, how you want to say it, and understand the medium where it will be displayed. 

To say something for the sake of saying it can be extremely detrimental; if content is valuable to someone, they will link, share, tweet or post it. The term "Content is King" is still very true, but not just anything, and not just a lot of information; it is all about quality, focus, and understanding your audience.    

I thank you for your continued support of Luxury Experience, and as always, your comments are welcome, so please send comments to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .  

© August 2011.  Luxury Experience. All rights reserved.

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