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Seasonal Change Means Choices PDF Print E-mail
Written by Edward F. Nesta   
Seasonal change means choices for everyone's "taste." There are those that speak fondly of a coming season to partake in a favorite pastime, while there are those that loathe seasonal change before it is upon us.  As we in the Northeast part of the USA change over from a long cold snowy winter to the hopes of spring, we can reflect back on seasonal experiences, timely getaways, and some pampering.
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Trends in the marketing world for 2015? PDF Print E-mail
Written by Edward F. Nesta   
What will be the trends in marketing for 2015? I mean trends, not trending, so put your # in your social media pocket. At the core of marketing is to spread your message across channels until it is heard. So, has the Internet changed that concept from spreading your message to pulling in information about your customers and being selective while tailoring your message to their needs? Well, this is a "yes" and a "no."
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Your Brand - Live it Like Your Customer PDF Print E-mail
Written by Edward F. Nesta   
Live it, love it, be it. Are you truly living your brand through the eyes of your customer? Do you experience your brand like your customer? Are you broadcasting your brand or working with your customers' conversations?
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A Child's Story - Max and the Challenging Job PDF Print E-mail
Written by Edward F. Nesta   
What are key components for a children's book: strong characters, a story that teaches, and things that expand the mind. So, how does Max deal with the challenges of his job? How will he determine what to do next to succeed?
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Marketing Basic Training for 2014 PDF Print E-mail
Written by Edward F. Nesta   
Breakout the fatigues, get ready for the early morning bugle call as we get back to the basics in 2014 with some key marketing initiatives. Time to review the fundamentals of marketing, time to exercise self-discipline, get ready to deal with the rigors of schedules and the marketing daily grind. If this sounds like an advertisement for marketing combat training, and so it should, as marketing is a battle to gain customer visibility and to connect with them.
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