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The Online Marketplace Has Changed How We Deal With A Customer One-On-One PDF Print E-mail
Written by Edward F. Nesta   

It seems that the pendulum has definitely swung over to the online marketplace as the driving force for how to engage a customer even with respect to how you engage them when they walk into your office or retail store.

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From Check List to Integration and Value PDF Print E-mail
Written by Edward F. Nesta   
The Internet Marketing Check List, unlike the infamous bucket list, things to check off before we die, is not a list to say you did something, but is a list of different marketing options that may or may not fit your company's requirements. Therefore, do not just say you did something, but make sure it fits your business and marketing strategy and if it does, then do it with passion and focus.
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Doing Business with the Consumer or a Business - Similarities or Differences PDF Print E-mail
Written by Edward F. Nesta   
Marketing and selling to just a consumer [B2C] or to just a business [B2B] is now not enough; businesses now see the opportunity to capture a presence in both market segments.  So, what are some of the differences or similarities with respect to Internet Marketing?    
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Metrics, Measurements, and Mayhem PDF Print E-mail
Written by Edward F. Nesta   
Internet Marketing has become one of the most powerful marketing tools for both the B2B or B2C environment, but has trying to decipher which is the most appropriate and relevant metrics and measurements to use or buy creating mayhem? 
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Content Marketing - Another Catch Phrase or a Progressive Concept? PDF Print E-mail
Written by Edward F, Nesta   
The need for content has been a central theme since the inception of the Internet. So, is Content Marketing just another meshing of two words, or is it a key component to creating a progressive Internet presence? 
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