Though this was a very trying year that will not be forgotten by many, it has provided some very interesting outcomes showing people and businesses have learned to adapt.

During this tough economic time it seems that everyone is looking to understand what the buyer wants, but we may be surprised to understand that cost does not drive every decision, or that return-on-investment may require a longer period of return than the buyer cares about. So, is there another area that marketing should be addressing?

How do you maintain a balance between providing a personal touch with prospective clients while engaging in the social digital media? Have we started to hide behind the electronic communications, and are we losing our ability to engage a person one-on-one?