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Written by Debra C. Argen and Edward F. Nesta
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A mandolin is an ingenious cooking tool used to slice, julienne, and to create waffle cuts, that is, when used properly. When not used properly, a mandolin, like all tools whether used in business or in cooking, can have dangerous results.
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Written by Debra C. Argen
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Recently, I attended the launch of a designer sunglass collection, an invitation only event, which I received by email. There was no expense spared, a trendy, attractive club overlooking the Hudson River in New York rented for the event with invited guests waltzing past the red velvet rope, and three hours of open bar in partnership with a premium spirits brand and free-pouring cocktails all night.
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Written by Edward F. Nesta
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It is interesting that after so many years of talking about the need to have a balanced marketing approach across channels that there seems to be a widening gap of consistency and presence between channels.
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Written by Edward F. Nesta
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We all do it. We use computers or handheld devices to do a search and we click away. So, what is the value to a company of the enormous amount of clicking, information gathering, and product familiarization that is happening every second of every day?
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Written by Edward F. Nesta
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The reports of email's death at the hands of social media are greatly exaggerated, though the flagrant indiscretion of daily and hourly blasts to random addresses has caused many to take the word ‘email' in vain. Valuable, yes; misused, yes; does it have a future, yes; will social media push it aside, no.
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