Is your website a marketing tool, useful and effective, or just a flash in the pan? With tools like the Internet and a website available to every company you wonder why the attention to their customer is not their number one focus.

Revenue is tight and the markets are getting tighter, do we cut our marketing budget and push all the funds to sales? First, let me answer the question - NO!

So, what is reactive Internet Marketing? Well, as with the Internet, there is no single answer, but there are a series of key indicators that may determine if you are reacting or executing.

What are Challenging Times? For a new company it may be opening their doors and entering the business world; for more mature companies it may be looking for new markets, and for everyone else, it may be entering a new chapter in the game of running a business.